A joint poll conducted by Yomiuri Shimbun and 18 other newspapers on their readers showed that 70.1% of the respondents used newspapers as reference materials for the House of Councillors election last July.
The survey was conducted after the Upper House election between July 7 and 11 using the newspapers’ joint research platform J-MONITOR, obtaining valid responses from 6,060 participants through the Internet.
Of the readers who responded, 86.1% actually cast their votes. Asked what they used as reference materials in their choice of candidates (multiple answers allowed), newspapers topped the list, followed by TV programs (other than the official broadcast of the candidates’ policies) (37.8%) and official election bulletins (33.6%).
Among the new voters under 20 years of age, 30.2% said they referred to information available online, including social media (12.8%).
In response to a question on changes brought about by lowering the minimum voting age to 18, 25.3% of the new voters said they began to read newspapers.