The results of a Japan External Trade Organization study released on Feb. 27 that the biggest rivals of Japanese companies that export Japanese agricultural products to overseas markets are fellow Japanese companies operating in the same markets.
In a questionnaire asking about business competition, the largest number, 589, said Japanese corporations are their biggest competitors, followed by Chinese companies (294), and local businesses (178). Japanese businesses target local Japanese grocery stores and Japanese restaurants to which sales are relatively easy.
The government plans to establish an organization by the end of March that specializes in promoting agricultural exports. The focus is on the increase in sales in overseas markets through various efforts, including expanding display spaces for Japanese products in local stores.
JETRO conducted the study between September and October last year by sending questionnaires to 10,000 corporations that deal in agriculture, forestry and fisheries products and food-related products. Of those, 2,630 businesses returned completed questionnaires.