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75% of newspaper readers voted in LH election based on info in newspaper, joint poll by 15 papers

  • November 22, 2017
  • , Yomiuri , p. 31
  • JMH Translation

Some 74.8% of newspaper readers say they decided how they would vote in the House of Representatives election in October based on information they read in the paper, a joint poll of readers conducted by 15 newspapers, including Yomiuri Shimbun, has revealed. The newspaper was the most used source of information by pollees, followed by television at 59.3% and the Internet at 26.3%. The survey was conducted using J-Monitor, a polling system jointly used by the newspapers. Valid responses were received from 5,305 pollees via the Internet on Oct. 23–30 after the [Oct. 22] Lower House election. Some 86.8% of respondents said that they voted in the election.


Asked when they made their decisions about how they would cast their ballot, more than half of respondents said they decided both the political party and the candidate they would vote for “within one week of election day,” with 53.4% saying they selected the political party and 54.9% saying they chose the candidate within that time. Some 27.6% said they decided the party they would vote for and 23.1% said they decided the candidate they would vote for “before the official starting day of the election campaign.” This suggests that respondents struggled to decide how they would vote due to the sudden dissolution of the Lower House and the state of disarray among the opposition parties.


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