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45% opposed to granting reward points worth 5% of purchase when consumption tax is raised, NHK public opinion poll

  • December 11, 2018
  • , NHK , Online 4:45 a.m.
  • JMH Translation

To limit any reluctance to spend after the consumption tax hike, the government plans to implement a policy whereby consumers would be offered reward points worth 5% of the amount spent when they pay by credit card or other noncash means at small and medium-sized businesses. According to the NHK public opinion survey [for the month of December], 45% said they are “opposed,” exceeding the 14% who said they are “in favor.” Some 31% said they are “undecided.”


The nationwide survey was conducted by NHK over the two-day period of Dec. 8–9 on a computer-aided random digit dialing (RDD) basis and targeted men and women aged 18 or over with calls placed to landline and mobile phone numbers. Valid responses were received from 1,074 of the 1,951 people polled. The valid response rate was 55%.


According to the poll, 29% of pollees said that they are “in favor” of raising the consumption tax rate to 10% next October as scheduled, while 36% said they are “opposed” and 27% say they are “undecided.”


The government is considering issuing “premium gift certificates” to households not subject to resident’s tax [when it raises the consumption tax rate to 10%]. Holders of a premium gift certificate can purchase items that are higher in price than the nominal value of the certificate. Some 24% of people said that they are “in favor” of issuing such certificates while 31% said they are “opposed” and 37% said they are “undecided.”


To rectify the tax revenue disparity between metropolises like Tokyo and local governments, the government and Liberal Democratic Party are moving forward with arrangements to take some of the local corporate taxes that companies pay to local governments and reallocate them to regional areas. Some 32% of respondents said they are “in favor” of this while 12% said they are “opposed” and 43% said they are “undecided.”



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