By Kosuke Toshi
In 2019, Sanwa Company, a supplier of housing materials, will broaden its footprint in the U.S. market. It will ally with HOMMA, a U.S. home builder startup, to provide stylish interiors, such as kitchens and washstands, to homes built by the U.S. firm. In the U.S., 90% of homes are ready-built structures and they are outdated in design. Sanwa aims to introduce modern houses by providing affordable interiors.
Sanwa has local dealerships in China, Taiwan, Vietnam and several other countries. It has earned high brand recognition in Europe by exhibiting products at “Salone del Mobile.Milano,” an international furniture fair, and has long focused on tapping Asian markets due to the geographical proximity to Japan. But from 2019 it will roll out businesses in the U.S. market to “establish a foothold in the U.S. to capitalize on the country’s growing population and good infrastructure,” said Taro Yamane, president of Sanwa.
Sanwa earned sales of 9.3 billion yen in the year ending September 2018, up 7% from a year earlier, and most of the sales were generated from domestic operations. It sets a goal of achieving sales of 100 billion yen or 10 billion yen in operating profit by the year ending September 2027 and looks to turn its partnership with HOMMA into a key operation in the U.S. (Abridged)