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Jiji Press public opinion poll on newspapers

  • October 11, 2019
  • , Jiji Press Public Opinion Poll Bulletin , [No. 1605] – pp. 1, 4, 5, 6
  • JMH Translation

According to the “public opinion poll on newspapers” conducted by Jiji Press, 62.1% of pollees said they “subscribe” to a newspaper, down from the 65.2% found in the previous poll (conducted in September 2018). Jiji Press has conducted this poll on newspapers every year since 2008. That year, 86.2% reported that they subscribe to a newspaper, and the figure has been on a declining trend since then.

 

For the first time, the 2019 poll asked respondents about their use of news applications, which provide via smartphones news of interest to the user. Some 31.9% of respondents said they “use news applications frequently.” Adding to that figure the 22.2% who said that they “use news applications occasionally,” it means that over 50% of pollees use news applications.

 

The survey was conducted through individual interviews over the four-day period of Sept. 6–9. For the survey, a total of 2,000 men and women aged 18 and over were sampled from across the nation. The valid response rate was 62.3%. (Abridged)

 

Questions & answers (%)

The previous poll on newspapers was conducted in September 2018, and the results were published in the Oct. 11, 2018, Jiji Press Public Opinion Poll Bulletin. Figures in parentheses denote the results of the September 2018 survey (middle) and the September 2017 survey (right). All questions were asked of all respondents except for those questions indented and marked with a bullet, which are subquestions.

 

Q: These questions are about newspapers. Do you subscribe to a newspaper at home? The term “newspaper” here does not include sports papers or specialized papers. Select one response from the below.

 

 

2019

(2018)

(2017)

Yes

62.1

(65.2)

(68.5)

No

37.7

(34.5)

(31.5)

Don’t know

0.2

(0.2)

(–)

 

  • Q: (Only for those who answered “yes” to the first question) How many newspapers do you subscribe to at home? Select one response from the below.

 

 

2019

(2018)

(2017)

1 newspaper

90.2

(86.3)

(86.3)

2 newspapers

8.7

(12.1)

(12.4)

3 or more newspapers

1.2

(1.6)

(1.4)

Don’t know

(–)

(–)

 

  • Q: (Only for those who answered “yes” to the first question) How many minutes do you spend reading the newspaper on weekdays? Select one response from the below.

 

 

2019

(2018)

(2017)

Less than 10 min.

23.8

(23.9)

(23.5)

From 10 min. to less than 30 min.

39.1

(38.6)

(40.5)

From 30 min. to less than 60 min.

22.4

(22.6)

(22.1)

From 60 min. to less than 120 min.

6.5

(7.5)

(5.8)

120 min. or more

0.6

(1.7)

(2.4)

Don’t read a newspaper

7.5

(5.6)

(5.6)

Don’t know

0.1

(0.1)

(0.1)

 

  • Q: (Only for those who answered “yes” to the first question) How many minutes do you spend reading the newspaper on your days off? Select one response from the below.

 

 

2019

(2018)

(2017)

Less than 10 min.

19.0

(19.5)

(18.2)

From 10 min. to less than 30 min.

39.8

(36.5)

(38.9)

From 30 min. to less than 60 min.

24.3

(25.0)

(26.1)

From 60 min. to less than 120 min.

8.2

(10.8)

(7.4)

120 min. or more

0.8

(2.1)

(2.9)

Don’t read a newspaper

7.9

(6.1)

(6.2)

Don’t know

(0.1)

(0.3)

 

  • Q: (Only for those who answered “yes” to the first question) Why do you read the newspaper? Select as many responses as you wish from the below.

 

 

2019

(2018)

(2017)

Because it’s reliable

10.6

(13.3)

(12.9)

Because I learn things

29.5

(33.6)

(30.4)

Because the articles are interesting

13.8

(16.3)

(14.9)

Because I need the information

63.0

(70.6)

(69.9)

Because I’m in the habit of reading the newspaper

40.9

(33.6)

(37.8)

Because I want to see the flyers and advertisements

25.1

(23.4)

(23.5)

Because I want to see the TV listings

27.8

(28.3)

(29.3)

Because I like newspapers

9.6

(11.0)

(10.4)

Other

4.7

(2.0)

(5.8)

No reason in particular

2.8

(2.5)

(2.1)

Don’t know

3.2

(4.1)

(1.4)

 

  • Q: (Only for those who answered “yes” to the first question) Which newspaper articles do you read out of personal interest? Select as many responses as you wish from the below.

 

 

2019

(2018)

 

Politics and economics

47.2

(51.1)

 

Society page, including incidents and accidents

57.4

(55.5)

 

Series and survey reports unique to the newspaper

13.3

(12.5)

 

Editorials

19.7

(18.8)

 

Columns

18.1

(18.4)

 

Letters to the editor

17.1

(19.5)

 

Overseas news

24.1

(17.8)

 

Local news for the area where I live

49.0

(48.9)

 

Obituaries for the area where I live

25.1

(22.6)

 

Finance and market news

11.9

(14.7)

 

Education

12.0

(13.6)

 

Science and technology

9.1

(8.4)

 

Sports

43.7

(47.6)

 

Lifestyle page, including childrearing, health, and nursing care

21.9

(24.5)

 

Cooking recipes and gourmet

14.7

(14.2)

 

Travel destinations

10.9

(8.7)

 

Hobbies

14.9

(15.3)

 

Literature and book reviews

9.2

(9.9)

 

Entertainment and pastimes

10.2

(11.0)

 

Serialized novel and cartoons

6.6

(6.9)

 

Radio and televisions listings

32.9

(33.4)

 

Other

0.8

(0.2)

 

There are no articles that I read out of particular personal interest

7.6

(4.6)

 

Don’t know

1.4

(1.4)

 

 

  • Q: (Only for those who answered “no” or “don’t know” to the first question) Have you ever had a newspaper subscription at home? Select one response from the below.

 

 

2019

(2018)

(2017)

Yes

68.0

(65.7)

(63.9)

No

31.6

(33.4)

(35.3)

Don’t know

0.4

(0.9)

(0.7)

 

  • Q: (Only for those who answered “no” or “don’t know” to the first question) Why don’t you read the newspaper? Select as many responses as you wish from the below.

 

 

2019

(2018)

(2017)

Because subscriptions are expensive/Because I’m cutting back on expenses

39.2

(40.1)

(33.3)

Because the articles are not interesting

4.0

(4.2)

(2.7)

Because the newspaper is not reliable

5.1

(2.8)

(3.2)

Because I can get information from TV, the Internet, etc.

64.0

(71.5)

(68.9)

Because I can read the newspaper at the library or at work, etc.

7.8

(7.2)

(7.7)

Because the print is so small that it is hard to read

6.6

(8.4)

(4.2)

Because I don’t have the time to read it/Because I’m too busy

24.8

(25.8)

(23.1)

Because it is troublesome to store and dispose of the newspaper

15.0

(19.5)

(16.4)

Because I dislike newspapers

2.8

(0.7)

(1.5)

Other

5.3

(3.2)

(5.0)

No reason in particular

1.9

(2.8)

(2.7)

Don’t know

0.6

(0.7)

(1.0)

 

Q: Do you read the fee-based digital version of a newspaper? If not, would you like to in the future? Select one response from the below.

 

 

2019

(2018)

(2017)

I already read the digital version

4.7

(4.2)

(4.5)

I don’t read the digital version now, but I’d like to in the future

9.5

(8.5)

(10.7)

I don’t want to read the digital version

70.7

(70.2)

(65.0)

I don’t know about fee-based digital versions of newspapers

14.5

(15.1)

(17.5)

Other

0.2

(0.2)

(0.2)

Don’t know

0.5

(1.8)

(2.1)

 

Q: There are a variety of news application on smartphones that gather news from the Internet and then distribute it so users can view news in a convenient way. Do you use these kinds of news applications? Select one response from the below.

 

 

2019

   

I use news applications frequently

31.9

   

I use them occasionally

22.2

   

I know about news applications, but I do not use them

29.0

   

I don’t know about news applications

15.5

   

Don’t know

1.4

   

 

Polling methodology:

 

2019: The survey was conducted over the four-day period of Sept. 6–9, 2019, through individual interviews. For the survey, a total of 2,000 people were sampled from among men and women, aged 18 and over, across the nation on a stratified two-stage random-sampling basis. Valid responses were received from 1,245 people for a valid response rate of 62.3%.

 

2018: The survey was conducted over the four-day period of Sept. 7–10, 2018, through individual interviews. For the survey, a total of 2,000 people were sampled from among men and women, aged 18 and over, across the nation on a stratified two-stage random-sampling basis. Valid responses were received from 1,240 people for a valid response rate of 62.0%.

 

2017: The survey was conducted over the four-day period of Sept. 8–11, 2017, through individual interviews. For the survey, a total of 2,000 people were sampled from among men and women, aged 18 and over, across the nation on a stratified two-stage random-sampling basis. Valid responses were received from 1,276 people for a valid response rate of 63.8%.

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