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70% say they have not reduced their spending because of tax hike, Yomiuri poll

According to a nationwide opinion poll conducted by Yomiuri Shimbun [on Oct. 18–20], some 24% of pollees said that they have decreased their household expenditures since the Oct. 1 consumption tax hike, while 70% said that they have not. A total of 59% said that they feel the burden of the consumption tax hike, with 13% saying they feel it “very much” and 46% saying they feel it “somewhat.” A total of 40% said they do not feel the burden, with 30% saying they “do not feel it much” and 10% saying they “feel it hardly at all.” More than half (62%) of those who said that they feel the burden of the consumption tax hike said that they have “not reduced their spending.”


In the survey conducted after the April 2014 tax hike when the rate was raised to 8%, some 34% said that they “reduced their spending,” while 62% said they did not. Some 75% said in 2014 they felt the burden of the tax hike, while 24% said they did not. Compared to 2014, it seems that more people are responding in a coolheaded way to the tax hike this time.


The consumption tax rate was raised to 10% [to secure] financial resources to appropriate to enhancing social security and making education free. Respondents were split on their view about this, with 48% saying they approve of the tax rate being raised for this purpose and 43% saying they do not.


Some 28% said that they have increased their cashless purchases in order to use the reward point system introduced at the time of the tax hike, while 70% said they have not.


[The Abe cabinet support rate was 55%, essentially level with the 53% found in the previous poll (conducted on Sept. 13–15). The nonsupport rate was 34% (35%). The political party support rates were as follows: Liberal Democratic Party, 42% (38%); Constitutional Democratic Party, 5% (5%). People who support no particular party accounted for 38% (39%).] (The line graph was created and added by JMH.)


[Polling methodology: The nationwide survey was conducted on Oct. 18–20 on a computer-aided random digit dialing (RDD) basis and targeted voters aged 18 or over with calls placed to landline and mobile phone numbers (excluding landline numbers in certain parts of the following nine prefectures that suffered damage in Typhoon Hagibis: Miyagi, Fukushima, Ibaraki, Tochigi, Gunma, Saitama, Niigata, Nagano, and Shizuoka). Valid responses were received from a total of 1,046 persons, including 540 persons (out of the 943 households with one or more eligible voters) for landline numbers and 506 persons (out of the 1,200 persons who answered) for mobile numbers. The valid response rates were 57% for landline numbers and 42% for mobile numbers.]

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