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ECONOMY > Trade

Ministry supports regional companies in expanding into Africa

  • January 13, 2020
  • , Nikkei , p. 3
  • JMH Translation

The economy ministry will support regional blue-chip companies in expanding into the African market. As the first round of the project, the ministry will provide an opportunity in which it serves as an intermediary between dozens of local and Japanese companies in the Kenyan capital of Nairobi later this month. In Africa, whose economy is expected to grow, there is high demand for not only infrastructure but also mid-priced general-purpose items, such as food-processing machines and water-treatment pumps. This will provide an opportunity for regional blue-chip companies to expand their sales channels and has prompted the government to back them.

 

A Japanese public-private council and Kenya’s largest manufacturing industry association will team up to hold a business fair. Japanese companies will also visit local factories in the African nation. Shiga Bank will join the Japanese delegation of manufacturers to look firsthand at the needs of products of companies to which it provides loans in the new market.

 

Kenyan companies are looking for Japanese companies specializing in food processing, noodle-making machines, agrichemicals, coating materials, auto parts, boilers, and construction materials. They are reportedly seeking general-purpose products that are relatively cheap.  

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