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Japan to launch series of campaigns to encourage domestic travel and recreation 

The Saturday editions of all national dailies wrote that the GOJ subcommittee on coronavirus response approved on Friday the GOJ plan to implement a series of campaigns to promote domestic travel and other recreational activities as part of Japan’s gradual shift from focusing on containing the coronavirus pandemic to resuscitating the economy. 


Under the plan, domestic travel to and from Tokyo will be included in the government’s “Go To Travel” subsidy program starting Oct. 1. Such travel had been excluded from the program up until now because Tokyo had marked the highest number of COVID-19 cases among the 47 prefectures. The government is also planning to launch a “Go To Event” campaign aimed at reviving the sports and entertainment industries by subsidizing admission fees as early as mid-October. The “Go To Eat” and “Go To Shotengai (shopping arcade)” programs aimed at encouraging people to dine out or shop in local shopping areas by offering them discounts are also expected to begin on Oct. 1. 

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