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Japan focuses on protecting image of Fukushima products

  • April 16, 2021
  • , Jiji Press , 8:39 p.m.
  • English Press

Tokyo, April 16 (Jiji Press)–The Japanese government on Friday started in earnest work to map out measures to minimize reputational damage to fishery and other products from Fukushima Prefecture from the planned release of treated radioactive water kept at the disaster-crippled Fukushima No. 1 nuclear power station into the ocean.


In the run-up to the planned start in two years of the Fukushima plant water release, the government is poised to step up efforts to support the northeastern prefecture’s local industries and provide accurate information about the Fukushima plant water.


Chief Cabinet Secretary Katsunobu Kato indicated the government’s readiness on Friday to “launch countermeasures (against misinformation about the Fukushima plant water) with quick results and secure necessary funds without hesitation.”


On the day, the government held its first meeting of cabinet ministers to discuss measures to counter such reputational damage, as well as compensation policies for affected businesses.


The ministerial forum plans to compile an interim report by tihs summer and draw up a medium- to long-term action program this year or later.


At a news conference following the ministerial meeting, industry minister Hiroshi Kajiyama revealed a plan to launch a special team within the industry ministry to consider instructions to Tokyo Electric Power Company Holdings Inc. <9501>, the plant’s operator, on compensation for reputational damage, as well as measures to support local fishery operators.


“We’ll make a team that understands fishing workers’ claims” and not leave to them work to establish any reputational damage, Kajiyama stressed.


Among other ministries and agencies, the health ministry plans to release information related to the safety of Fukushima foods.


The Reconstruction Agency, through a website for foreigners, will seek their understanding for the water release from the Fukushima plant. The Foreign Ministry will hold briefing sessions on the matter for foreign news organizations and others.


As the treated water at the Fukushima plant contains tritium, a radioactive isotope of hydrogen, the Environment Ministry will monitor oceanic tritium levels.


The Ministry of Agriculture, Forestry and Fisheries will aim to expand sales channels for made-in-Fukushima products and increase their brand strength. The tourism ministry will support efforts to attract tourists to the prefecture.

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