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Opinion poll & results for Yomiuri Shimbun’s survey on views on newspapers and the media

  • October 14, 2021
  • , Yomiuri , p. 27
  • JMH Translation

Questions & answers (%)

 

Q: Do you think newspapers adequately provide the information that you need and that is useful for daily life?

 

Adequately

8

Generally adequately

64

Not very adequately

22

Not adequately at all

5

No answer (N/A)

1

 

Q: Do you think newspapers impartially convey the facts and a variety of perspectives?

 

Convey impartially

4

Convey generally impartially

57

Do not convey very impartially

31

Do not convey impartially at all

7

N/A

2

 

Q: Do you think newspapers communicate the facts accurately?

 

Communicate very accurately

4

Communicate generally accurately

67

Do not communicate very accurately

24

Do not communicate accurately at all

4

N/A

2

 

Q: Do you think newspapers take care not to violate people’s human rights and privacy in their reporting?

 

Take adequate care

7

Generally take care

62

Do not take much care

24

Do not take care at all

5

N/A

2

 

Q: Do you think reporting in newspapers is reliable overall?

 

Very reliable

5

Generally reliable

70

Not very reliable

19

Not reliable at all

4

N/A

2

 

Q: If you currently have expectations of newspapers, what are they? Select as many as you wish from the following list.

 

Accurately convey information

73

Quickly convey information

32

Present facts in an easy-to-understand fashion

61

Present facts in an impartial and neutral fashion

56

Monitor the use of power and authority

31

Probe injustices in society

36

Investigate the background of events and probe and comment on issues

35

Identify and present problems as yet unknown

24

Present various opinions and ways of thinking

34

Speak from the position of the socially vulnerable and minorities

23

Convey community information

34

Offer knowledge commonly expected of adults

21

Communicate information that provides cultural enrichment to the public

21

Suggest ways to resolve issues facing society

16

Present the opinions of the newspaper company

7

Other

1

Nothing in particular

4

N/A

1

 

Q: Do you think newspapers will remain necessary in the future for obtaining information and acquiring knowledge?

 

Yes

36

Generally yes

44

Generally no

15

No

4

N/A

1

 

Q: On average, how long do you spend reading the newspaper every day?

 

About 10 minutes

16

About 20 minutes

14

About 30 minutes

20

About 40 minutes

5

About 50 minutes

2

About 1 hour

8

About 1 hour and a half

2

2 hours or more

1

I do not read the newspaper at all

31

N/A

1

 

  • Q: (Only for those who indicated that they read the newspaper in response to the foregoing question) Why do you read the newspaper? Select as many as you wish from the following list.

 

Because I can obtain information that is useful in daily life and work

54

Because I can learn about social trends

77

Because I can gain knowledge commonly expected of adults as well as culturally enriching information

29

Because I have the opportunity to learn things that I never knew before

47

Because I can learn what the main news stories are

44

Because I am in the habit of reading the newspaper

38

Because I can learn views and ways of thinking that are different from my own

21

Other

2

N/A

2

 

Q: Where do you mainly learn the news? Select up to three responses from the following list.

 

Newspapers

55

NHK TV

59

Commercial TV

67

Radio

17

Magazines

6

Social media (e.g., Twitter, Facebook)

19

News agencies’ websites

11

Portal websites, such as Google and Yahoo

44

Line and news applications on smartphones and other devices

44

YouTube and other online video-sharing sites

13

Other

0

I don’t want to know the news

0

N/A

1

 

Q: What media do you particularly trust to obtain news about COVID-19? Select up to three responses from the following list.

 

Newspapers

48

NHK TV

52

News on commercial TV

54

Variety and infotainment programs on commercial TV

30

Radio

7

Magazines

1

National and local government websites

19

Experts’ and celebrities’ websites, social media accounts (e.g., Twitter, Facebook), and blogs

12

Average citizens’ social media accounts and blogs

4

Information from family members and close acquaintances

13

Other

2

None in particular

5

N/A

1

 

Q: Do you think newspapers adequately provide the COVID-19 information you need?

 

Adequately

5

Generally adequately

63

Not very adequately

23

Not adequately at all

4

No answer (N/A)

6

 

Q: On average, how long do you spend using the Internet every day?

 

About 30 minutes

14

About 1 hour

22

About 2 hours

20

About 3 hours

12

About 4 hours

5

About 5 hours

6

I do not use the Internet at all

18

N/A

2

 

Q: Do you ever forward or otherwise spread information you obtain from social media or video-sharing sites?

 

Frequently

3

Sometimes

19

Not very often

26

Almost never

50

N/A

2

 

  • Q: (Only for those who indicated that they “forward or otherwise spread information” in response to the foregoing question) Before you forward or otherwise spread information you obtain from social media or video-sharing sites, do you confirm that the information is credible?

 

Always confirm

13

Generally confirm

50

Not confirm very often

32

Almost never confirm

5

N/A

0

 

Q: Targeted advertising involves showing Internet users ads about products and services that presumably suit their interests, based on their online search history and viewing habits. Which of the following is closest to your view on targeted advertisements on the Internet?

 

Having them is good because they give handy information

26

I don’t want them because they are unpleasant

67

N/A

7

 

Q: Some giant IT companies, like Google and Amazon.com, globally collect vast amounts of user information. Which of the following is closest to your view on this?

 

It is largely beneficial because it helps them develop handy services and improve products

41

It has a largely negative effect because companies that collect vast amounts of information then dominate the market

50

N/A

10

 

Polling methodology: The survey was implemented on a mail-in basis. A total of 3,000 people were randomly selected nationwide from voters aged 18 or over (from 250 locations on a stratified two-stage random-sampling basis). Written questionnaires were sent out on Aug. 17, and a total of 2,235 questionnaires were completed and sent back by Sept. 22. Valid answers were received from 2,140 persons (valid response rate: 71%), excluding answer sheets filled out by those not subject to the survey.

 

Composition of respondents:

Male, 48%; female, 52%. Those aged 18–29, 11%; 30s, 12%; 40s, 16%; 50s, 19%; 60s, 18%; 70 or over, 23%.

 

Figures are rounded off. In some graphs and charts, the total percentage may not add up to 100%.

 

“0” indicates that the figure was below 0.5%.

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