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Japanese companies in dilemma over Beijing Winter Games

  • January 7, 2022
  • , Jiji Press , 2:20 a.m.
  • English Press

Tokyo, Jan. 7 (Jiji Press)–Japanese companies are in a dilemma over the upcoming Beijing Winter Olympics and Paralympics, overshadowed by a spate of diplomatic boycotts and the novel coronavirus pandemic.


Public awareness of companies’ commitment to human rights are increasing after the United States and some other countries decided not to send government officials to the Games in protest against China’s alleged human rights abuses.


This has made it risky for companies to actively deploy marketing campaigns related to the Winter Games. The Beijing Olympic opening ceremony is slated for Feb. 4.


Given that the time difference between Japan and Beijing is just one hour, people in Japan do not need to worry much about it to enjoy the Games. This would create an ideal opportunity for Japanese companies to cash in on the Games under usual circumstances.


However, due to the global spread of the omicron coronavirus variant, only spectators from mainland China will be admitted to the Games.

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