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67% trust newspapers, 66% trust TV, Japan Newspaper Publishers & Editors Association poll

  • March 25, 2022
  • , Asahi , p. 35
  • JMH Translation

On March 24, the Japan Newspaper Publishers & Editors Association (Pressnet) announced the results of its January 2022 Newspaper Audience Survey, which probes the frequency of media usage and media reliability. A total of 1,243 men and women age 15 through 79 nationwide submitted valid responses. Asked if the time they spend using media has increased since COVID-19 appeared in the news, a total of 40.9% of respondents said their use of digital newspapers (free and paid) either “increased” or “increased somewhat.” A total of 38.9% of respondents said their use of newspaper news sites either “increased” or “somewhat increased,” while the figure for paper newspapers was 21.0%.


Asked to identify media that have accurate information (multiple responses permitted), a total of 67.2% of respondents said newspapers contain either “reliable,” or “somewhat reliable” information, making it the most trusted of the 12 media in the poll. A total of 66.2% cited television and 56.2% cited radio. Meanwhile, a total of 16.7% of respondents cited video-sharing sites and 15.8% cited SNS.

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